It was built for the few.
The biggest accounts got the agreements. The small shop with a really good product and the creator with a really good idea were left outside.
Vision
Created by people.
Creators and brands in one place. Earnings follow views, not followers.
Built for balance.
Creators apply, brands choose. Both sign an agreement before work begins, so every collaboration starts on equal terms.
Open to small and large.
The corner bakery and the global brand get the same tools. The first video and the hundredth get the same chance.
Results, not followers.
A brand can still set a follower range for its collaboration, and followers are one of several things that determine which collaborations you match with.
FollowersViewsExample
Creator A
Creator B
Creator C
Creator D
We start in Sweden, on TikTok. Then we want to reach more platforms and countries, with the same idea: the audience decides what is good, and everyone gets a fair chance to be seen.
Articles
A closer look with sources you can check yourself: what creators and viral reach can offer your business, and how we think.
Start here
GuideWhat is influencer marketing? A Swedish guide
What influencer marketing is, how it differs from ads and UGC, and how creators can be paid: with a fee, products, commission or by results.
GuideHow to run an influencer campaign, from brief to follow-up
Nine steps for your first influencer campaign, from goal and brief to agreement, review, labelling, follow-up and payment, with who does what at each step.
GuideWhat drives the cost of influencer marketing?
What drives the cost of influencer marketing, from usage rights and exclusivity to production, paid ads and tax. The guide does not show prices.
Plan a collaboration
How companies find the right creators: six routes and five checks
Six ways to find creators, from databases to agencies and marketplaces, and five checks: audience, content, followers, engagement and earlier labelling.
Influencer brief: a template and checklist for companies
A template for the influencer brief in fourteen parts, with the reason for each part, and a checklist for before sending, before approval and before posting.
UGC or influencer marketing? The difference and when to choose which
The difference between UGC and influencer marketing and when to choose which: what it means in law, who the sender is and who may use the material.
Which platform fits your brand?
The right platform is where your buyers already are, and in Sweden that is mostly about age. You need one channel that reaches them and one route to the purchase, not six accounts. This guide compares nine platforms and TV with Swedish data, with a platform picker.
Rules and money
Labelling influencer collaborations as advertising in Sweden: what the law requires and how it is done in practice
Labelling paid posts as ads: what the law and the Swedish Consumer Agency require, how it works on TikTok and who is responsible, for brands and creators.
Paid collaborations as a creator: tax, labelling and contracts
Tax, labelling and contract in a paid collaboration: what the Swedish Tax Agency says, what you answer for in the labelling and what to check before signing.
Job opportunities when you’re young: what a first job really gives you
Which jobs can you get at 15, 16 or 18, what does the law say, and what does a side job give you in kronor, in pension and for the future? The article starts with the essentials in two minutes. Then it goes deeper: how young people’s jobs have changed since the 1970s, what the research really shows and how different jobs compare.
Measurement and market
How to measure influencer marketing: KPIs, attribution and limitations
Which metrics fit which goal in influencer marketing, what the platforms count as a view and where discount codes, links and screenshots stop saying anything.
Influencer marketing in Sweden: statistics, sources and method
Market size, platform use and how many follow influencers in Sweden, with the source and method behind each figure and the reasons why they differ.
Many small instead of one big
The numbers point the same way: almost every creator is small, the small ones get more response per follower, and the money is moving towards them. What they do not say is what it costs to run many small ones at once.
What a viral breakout on TikTok can be worth to your business
Creators’ videos on TikTok are no longer only for big brands. This analysis first explains, simply, how viral works. Then it goes deeper: how the market has grown, what it can return, how you can pay creators and what a campaign can look like for different kinds of business, from nightclubs and restaurants to gyms and web shops.
Ideas and research
Brand identity: customers buy the brand that comes to mind
Do customers buy an identity or a product? Most purchases go to the brand that comes to mind first and is easy to buy. Identity decides whether the brand is worth remembering and paying more for. With a worksheet for your own brand.
AI influencers catch the eye, but only real people can vouch for anything
AI influencers cost a fraction of a real creator and can be tailored to every customer. Should brands choose them? This essay tests the thesis that when content becomes almost free, the valuable thing is real people with experiences of their own.
About YayFame
Good content cannot be bought.
The audience chooses it.
For creators
You choose.
Join the queueFor brandsYour product, everywhere.
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