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How campaign payments work

  • Last reviewed 1 November 2026

Publishing a campaign costs nothing. Nothing is charged until your creators start.

Performance Pool

You pay once, when every creator you picked has signed. The payment is the Performance Pool, SEK 1,000 per creator and a 2% service fee on the pool. Stripe's fee is passed on as a payment fee. The creators share the whole pool by their views. You can take in up to 50 creators. If you take in fewer, the pool stays the same, and the pool can only be raised, never lowered.

Commission

You pay SEK 1,000 per creator who moves into video production. After that you get an invoice every Monday for the creators' commission on the purchases that have become final, plus a 2% service fee. Stripe's fee is passed on as a payment fee.

The campaign has one commission rate, for example 15%. Commission is calculated on the whole order after the creator's discount, excluding VAT and shipping. The code works for at least 30 days from the video, and then until you end it.

VAT and payouts

The amounts above exclude VAT. VAT is added to YayFame's fees, not to the Performance Pool or the commission. We pay every creator for you. When money comes back to you, for example for a creator who never moves into production, we refund it to your card with a credit note.

Influencer payouts are a separate flow — see Payouts.

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